Lenovo – Do the Unthinkable

We were asked by Lenovo, one of the world’s leading manufacturers of personal computers, to create a campaign for their ThinkBook line that would inspire creativity, move viewers emotionally, and communicate the world-changing potential of these premium devices. We came up with a campaign called “Do the Unthinkable” where we reveal stories of Lenovo users doing things that help individuals, their community, and the world. The first of these three stories is called “Within Reach.” The second was “Fresh Paint.” I was fortunate enough to help write all of the stories and be on set to help direct. The videos were accompanied by an online ad and social campaign. I could give you a synopsis of the videos, but I feel that it’s best if the products speak for themselves.