Dale Atkinson
ACD / AD / Graphic Designer / Illustrator

I’ve spent more than twenty years helping brands communicate with people. The products have been varied, from hamburgers to high-tech computers to literal nuclear reactors, but the challenge has always been the same: finding the human truth that makes an idea resonate.

I’ve come to believe that the strongest brands aren’t built from logos or taglines. They’re built from a clear point of view. Once you know what a brand stands for, every other creative decision has something meaningful to build from. That’s the kind of thinking I enjoy most, whether I’m developing a campaign, designing an identity, directing a photo shoot, or building a website.

I like ideas that feel inevitable. The kind where the concept and execution become so closely aligned that it’s hard to imagine them any other way. I enjoy working with thoughtful people, staying close to the work, and refining ideas until they feel simple, honest, and unmistakably true.

Feel free to email me at dale@daleatkinson.com if you’d like to talk about working together, discuss the business, talk guitars, or simply meet up for a coffee.

My resumé can be seen here.