Buttermilk Sky Pie Social & Website
Buttermilk Sky Pie wanted their social profiles to reflect the charm of a local, Southern pie shop, with warm, inviting content that highlighted their unique flavors. We crafted a social strategy rooted in Buttermilk Sky Pie’s identity, replacing bold graphics with a refined, nostalgic look that celebrated their scratch-made pies and Southern heritage.
Our strategy focused on:
• Storytelling spotlighting their signature flavors and community ties.
• Warm, visually cohesive content that reflected a family-owned charm.
• Steady posting and active, engagement-driven community management.
• Brand-aligned content pillars that fused nostalgia with a modern touch.
I was responsible for establishing the brand’s aesthetic, creating photo and video content both conceptually and visually, directing art, photography, and copy.
The efforts earned:
+38% Engagement Rate Year-over-Year
+64% Reach Year-over-Year
The visual consistency with social media, email marketing, in-store posters, and other collateral brought a whole new level of brand recognition and persuasiveness.
