Cumberland Resource Group Brand

LOGO ANATOMY:

1- PICKAXE SHAPE: General shape loosely resembles a pickaxe which alludes to Cumberland’s long history of mining

2- CRESCENT “C” SHAPE: Stands for Cumberland, coal, and carbon

3- FERN LEAF SHAPE:  Coal is formed from prehistoric vegetation, particularly ferns. With the colors, changing shapes represents the transformative process that creates coal. Symbolizes growth, progress, and the cyclical nature of the universe.

4- TOP CIRCLE SHAPE:  Visual weight strongly mimics the density and color of coal. Represents finality, stability, and importance. Circle symbolizes soil and earth from which coal is extracted.   

5- SIX PARTS: Carbon’s atomic number is 6

6- GREEN COLORS:  Suggests a “green” image and consideration for the environment.

7- TYPOGRAPHY: Hand-drawn custom type feels fresh, yet timeless with round, geometric forms that mimic the coal in the C-Fern mark.