Humanoid Pedals Brand & Art

I’m privileged to work with Bill Tallitsch at Humanoid pedals who gave me creative control of visuals for the company. I had the opportunity to re-brand Humanoid and design all new art for the pedals. I chose typography that hearkens back to the 70s and 80s, which are the golden era of sci-fi, horror, and fantasy, for me. The double vesica piscis shape creating an inhuman eye within the “O” can also be used as a “bug” or favicon.

As for the individual pedals, I use illustrations that intentionally use the background pedal color as an element of the design. The pedals all have their own personality with the ambition of a story being told in a single image, but still feel like the pedals are all easily recognized as belonging within the Humanoid aesthetic and family of offerings.

All of these illustrations were created in Adobe Illustrator and not generated with AI.