Welcome

Thanks for visiting the site of Dale Atkinson.
Feel free to browse the portfolio.

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Identity & Branding

I love designing logos and am constantly thinking about improving brands.
Feel free to browse some examples in the portfolio.

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Illustration

If you have an illustration project in mind, I may be the man for the job. Have a look at my work and let me know what you think.

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Logos & Branding


Logos & branding are my passions. I’ve read every book I can get my hands on on the subject. If you get me started I won’t shut up about it. Ask anyone.
Feel free to browse some of my recent examples.

Contact Me


I’m always interested in meeting people and talking about ideas. Feel free to drop me a line.

For Bands


Bands- Music alone won’t earn your way to the top. You need to look top-notch to prove that you’re serious. Whether it’s CD art, band logo, or entire press kit, I can help make you look like rock icons. Visit the band page at www.daleatkinson.com/bands to see the work.

About Dale

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Dale Atkinson is originally from Wisconsin, lived in Clearwater, Florida, and now resides in Johnson City, TN. He graduated with a degree in Graphic Design and Illustration from East Tennessee State University.

When not working, he enjoys playing in one of two bands, doing freelance work, and learning and reading about branding, marketing, and psychology.
Recent books he has read include Advertising in America by Roy H. Williams, Primal Branding by Patrick Hanlon, The Tipping Point and What the Dog Saw by Malcolm Gladwell, It’s Not Who You Know, It’s Who Knows You by David Avrin, A Whole New Mind and Drive by Daniel H. Pink, Guerilla Marketing by Jay Conrad Levinson, and Switch by Dan and Chip Heath.

Testimonials

  • Dale not only created our original logo, his style gave the Little City Rollergirls a unique look that we try to carry through everything we do. He’s a total pro to work with, and I’ve become a huge fan of his work!

    Shannon D. Brown, Little City Roller Girls

Contact information

Feel free to drop me a line.

  • Address: 401 East Holston Avenue #2 Johnson City, TN 37601
  • Phone: 423.833.1195

Please feel free to email me.